LAE debuts a new look

LAE debuts a new look

When our recent move forced us to reprint all stationary, we realized the time was right to create an actual logo.

Design Action Collective paragraph about how they helped us.

Design Process

We’re lawyers, not artists, so it was hard to turn our concrete efforts and successes into an abstract metaphor that would both represent us and be pleasing to our eyes.

We started with the notion of a sunset representing aging. Optimistic sunset. People look forward to having time to watch sunset in retirement.

Accessible design considerations

Aging eyes prefer yellows, oranges and reds to cool colors. Use of sans serif font in name.

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